Infiniti

Infiniti is a luxury brand of Japanese automaker Nissan Motor Co., Ltd. It serves as Nissan''s luxury brand in the American, Canadian, Mexican, Middle Eastern, South Korean and Taiwanese markets. Nissan also has plans to release Infiniti into many European markets (Russia & Ukraine in 2007, United Kingdom in 2008 1), China (10 dealerships by 2007), as well as in Japan sometime after 2008.

All current Infiniti coupes, sedans and crossovers are based on the Nissan FM platform. The center of the engine is placed behind the front wheels. This placement makes weight distribution more even, which is intended to improve braking, acceleration, and handling. It also reduces the polar moment of inertia. The only exception is the QX56 full-size SUV, which rides on the Nissan F-Alpha platform.

Infiniti Production 1995	Infiniti Production 1996	Infiniti Production 1997	Infiniti Production 1998	Infiniti Production 1999	Infiniti Production 2000	Infiniti Production 2001
Infiniti Production 2002	Infiniti Production 2003	Infiniti Production 2004	Infiniti Production 2005	Infiniti Production 2006	Infiniti Production 2007

Infiniti, a marque of Nissan Motor Co., Ltd., road car timeline, 1990s-present
Type	1990s										2000s
	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9
Entry-level		G20								G20				G35				G35
Mid-size							I30				I30 / I35
				J30										M45			M35 / M45
Full-size	Q45							Q45					Q45
Coupe	M30													G35C					G37
Crossover																			EX35
														FX35 / FX45						FX37 / FX50
SUV								QX4							QX56

The Infiniti brand was introduced in the United States in 1989. Its purpose back then, as it is now, was to create and sell premium vehicles in America that wouldnt have otherwise fit in with Nissans more mainstream image. Not by coincidence, Infiniti was created around the same time as Japanese rivals Toyota and Hondas luxury brands, Lexus and Acura respectively, were introduced in the U.S. Initially, the lack of brand recognition in the U.S. and the fact that the Infiniti models were not much more than their Nissan siblings with a different nameplate, proved to be underwhelming. The brands sales were disappointing, a fact many attribute to some of Infinitis poorly received advertising at the time. The companys initial campaign aimed to bring about brand awareness with Zen-influenced spots that focused on nature. However, the ads didnt show the actual cars, and many believe this omission did no favors for a company that was hoping to have buyers recognize and clamor for its vehicles. Better advertising and the introduction of award-winning models eventually made Infiniti a contender in the luxury vehicle segment of the American market. Since 1989, sales have consistently grown. The companys logo is inspired by Mt Fuji, a volcano in its home country of Japan.